Sign of the Season | Great Ormond Street Hospital

Project: Sign of the Season Campaign for Great Ormond Street Hospital x Premier Inn
Role: Choreographer / BSL Movement

Production Overview

The Sign of the Season campaign for Great Ormond Street Hospital combined the joy of Christmas carols with British Sign Language (BSL) to create an inclusive and heartwarming music video, raising essential funds for the hospital. This unique project invited various groups to perform a medley of carols using BSL-based choreography, spreading holiday cheer and awareness for GOSH.

Choreography Contributions

As choreographer, I crafted and taught BSL-inspired choreography to diverse groups, blending signing with expressive movement to convey the carols’ festive spirit. This accessible choreography allowed participants to sign along with the music, bringing a powerful and inclusive message to the Christmas season.

Special Features

The campaign received widespread media attention, and I was interviewed live on ITV London News about the project’s impact and significance. Additionally, the project was featured in a segment for BBC London News, which aired throughout Christmas Day